Assessing Franchisees
New psychometric assessment to provide a scientific approach to franchisee selection
We are pleased to announce the launch of our Franchisee Aptitude Assessment service. Aimed at franchisors across all sectors, this proven and scientifically validated psychometric assessment is used specifically to assess potential franchisee’s personality and attitudes towards franchising.
Why assess potential franchisees?
People come to franchising for a number of reasons and from a variety of backgrounds and just because someone has been in sales, general management of even if they have run their own business before – this doesn’t necessarily make them good franchisees. Their attitude towards franchising is paramount, for example; will they follow the proven business model? Will they accept that they need (and are happy) to pay a monthly management service fee? Do they have the self confidence and a positive mindset?
By using this Franchisee Aptitude Assessment service, franchisors can go a long way to guarding against franchisee failure by identifying candidates’ personality and attitudes as it relates to franchising as well as identifying their strengths and limitations.
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